Tips for Identifying Collector Car Owners

Once you commit to growing your collector business, local car shows are a great place to start. These events are full of unique treasures and absolutely loaded with potential clients. Your next step? Finding top prospects. And these tips should help you dig up drivers as quickly and efficiently as possible.

Five ways to find the perfect prospect

Collector car owners have a few tells, even outside the context of a car event. When you find yourself in conversation, here are five giveaways that can help you identify a good prospect:

When referring to a car, the individual refers to their vehicle as baby, fun car, or by a special pet name.
Showing affection for a car is a strong indicator that your prospect owns a classic or collector vehicle worthy of special coverage. Bonus points for every second they swipe through their phone to show you the perfect photo.
The prospect mentions more cars than household drivers.
Huge green light. If a family has three drivers and four cars, there’s a good chance one is not a primary vehicle or a “daily driver.” This one’s likely used for fun, and that makes it perfect for a collector car policy through Hagerty.
A prospect mentions having “toys” with engines, including recreational vehicles, boats, motorcycles, etc...
Enthusiasts are usually mechanically inclined. In addition to their toys, they likely own a classic or collector car of some type. Remember, once they trust you to provide classic car coverage you can usually protect these additional assets. Win-win.
You’re told, “I only take the car out on nice days.”
Limited use on sunny days or seasonally usually signals a special car that deserves special coverage. Listen closely for cars kept under tarps, in barns, or in special carports. If they love the car enough to protect it from the weather, they’ll probably be open to a Hagerty collector policy.
The prospect owns a Chevrolet Corvette, Ford Mustang, Mazda Miata, or Porsche 911.
These are a few of the most popular cars among enthusiasts that are often best served by a collector vehicle policy. As long as they’re not regular-use or daily driver vehicles, they will be right at home with Hagerty.

Hagerty is your prospecting pit crew

Prospecting is a bit like driving a manual transmission — maybe a bit awkward at first, but with practice, your confidence will grow along with your book. Over time, identifying your best prospects will become second nature. And actually kind of fun.

If you’re just starting out, or even if you’re a seasoned agent, you can always grab this one-sheeter to keep these prospecting tips at hand.

As your expert partner in all things automotive, Hagerty is here to help. Visit the Hagerty Agent Business Center to find resources on quoting, earning, and keeping collector vehicle insurance business. You can also call us at 800-747-5348 or live chat at hagertyagent.com.