Hagerty Drivers Club®: How Agents Benefit

Hagerty Drivers Club is the ultimate community for car lovers and a powerful business development tool for car insurance agents. This article shares a few ways agents use Drivers Club as a path to deeper client relationships.

A growing sector of today’s economy includes buyers choosing not just to own a thing, but also to join a larger community. It’s called the membership model, and chances are you’re a part of at least one already (think: Amazon Prime, Disney+, or Spotify).

It’s not hard to understand why savvy companies are pivoting to memberships. Offering bonus features like original content, event access, and exclusive discounts adds significant value to a single product offering.

Membership helps:

• Drive brand loyalty
• Increases retention
• Represents a valuable source of additional recurring revenue

Our own membership program, Hagerty Drivers Club, is billed as the ultimate community for car lovers. Through this service, we delight auto enthusiasts by providing authentic experiences, automotive offers, car content, and expert support in ways no other brand can replicate.

That’s a pretty clear mission statement for classic and collector vehicle consumers. But as agents, is there opportunity to leverage this model to build your book?

The answer is a resounding, “yes!” And here are a few ways to take advantage.

Membership: What’s in it for insurance agents?

Insurance has few client touchpoints beyond renewals and claims. Unlike other insurance partners, we help keep your clients engaged and excited about their passions through Hagerty Drivers Club.

Each member benefit represents a chance for you to stay top of mind or directly in touch with your clients’ needs. Consider this:

• Members receive our award-winning magazine every other month to fuel their automotive passion. It’s also another way they’ll think of their insurance needs (and you) six times a year.
• Online resources like our Hagerty Valuation Tools® are opportunities to connect with clients, demonstrate expertise, and advise when an insured vehicle pops in value.
• Discounts on tires, car care products, transport services, and more are available to members year-round. The average auto enthusiast spends upwards of $10K on their hobby each year – connecting them to these savings allows them to do more of what they love.
• VIP event access gives your clients exclusive invitations to in-person and digital meet ups, seminars, rallies, and more. These events drive passion and connect owners to their community (it’s also a great place to meet new prospects).
• 24/7 emergency roadside service, including guaranteed flatbed towing and premium support, helps keep our members on the road. Collector cars can be prone to breakdowns, so they should know membership covers lock-outs, jumpstarts, flatbed towing, and more.

One way to build trust is to share these benefits with your car-loving clients and prove you understand their unique passion.

Membership means multiple touchpoints

Look under the hood for even more ways to increase engagement and drive loyalty.

A Hagerty Drivers Club member is typically someone who owns (or wants) a classic car. That investment indicates he or she will likely find value in the experiential aspects of membership:

• Have a client who wants to drive other classics, or owns a ride they’d like to sell? Point them to Hagerty Marketplace for a trusted buy/sell platform.
• Maybe a client has a vehicle that needs a home? Hagerty Garage + Social® could be a good solution. And anyone who loves cars would likely want to know about a Cars & Coffee event in their area.
• Your “car show” clients may want a more elevated event experience. As Drivers Club members, they’ll have VIP access to in-person and digital experiences within the ultimate automotive enthusiast community.

These are just a few ways agents can use membership to provide additional value resulting in long-term happy clients. Hagerty Drivers Club is an easy add-on that brings additional touchpoints to your customers throughout the year.

Best of all, membership will help connect your clients with other like-minded enthusiasts as they explore their shared passion for driving.

Drivers Club supercharges client satisfaction and retention

Collectors love memberships. Ours do, anyway. And it’s a win-win for agents, too.

Clients get a curated and consistently updated service tailored to their love of classic and collector cars. You get higher client satisfaction – with NPS scores consistently higher among Drivers Club members versus those clients with insurance alone.

Savvy agents are leveraging our membership model to keep in touch with clients more than just once a year during billing – and that can lead to more business.

As your expert partner in all things automotive, Hagerty is here to help.

Visit the Hagerty Agent Business Center to learn more about Drivers Club and find answers to some frequently asked questions. You can also call us at 800-747-5348 or live chat at hagertyagent.com.