A growing sector of today’s economy includes buyers choosing not just to own a thing, but also to join a larger community. It’s called the membership model, and chances are you’re a part of at least one already (think: Peloton, Disney+, or Spotify).
It’s not hard to understand why savvy companies are pivoting to memberships. Offering bonus features like original content, event access, and exclusive discounts adds significant value to a single product offering. Membership helps drive brand loyalty, increases retention, and represents a valuable source of additional recurring revenue.
Our own membership program, Hagerty Drivers Club, is billed as the ultimate community for car lovers. Through this service, we delight auto enthusiasts by providing authentic experiences, automotive offers, media, and expert support in ways no other brand can replicate.
That’s a pretty clear mission statement for classic and collector vehicle consumers. But as agents, is there opportunity to leverage this model to build your book?
The answer is a resounding “yes!” And here are a few ways to take advantage.
Insurance has few client touchpoints beyond renewals and claims. Unlike other insurance partners, we help keep your clients engaged and excited about their passions through Hagerty Drivers Club.
Each member benefit represents a chance for you to stay top of mind or directly in touch with your clients’ needs. Consider this:
One way to build trust is to share these benefits with your car-loving clients and prove you understand their unique passion.
Look under the hood for even more ways to increase engagement and drive loyalty.
A Hagerty Drivers Club member is typically someone who owns (or wants) a classic car. That investment indicates he or she will likely find value in the experiential aspects of membership:
These are just a few ways agents can use membership to provide additional value resulting in long-term happy clients. Hagerty Drivers Club is an easy add-on that brings additional touchpoints to your customers throughout the year.
Best of all, membership will help connect your clients with other like-minded enthusiasts as they explore their shared passion for driving.
Collectors love memberships. Ours do, anyway. And it’s a win-win for agents, too.
Clients get a curated and consistently updated service tailored to their love of classic and collector cars. You get higher client satisfaction – with NPS scores consistently higher among Drivers Club members versus those clients with insurance alone.
Savvy agents are leveraging our membership model to keep in touch with clients more than just once a year during billing – and that can lead to more business.
As your expert partner in all things automotive, Hagerty is here to help. Visit the Hagerty Agent Business Center to learn more about Drivers Club and find answers to some frequently asked questions. You can also call us at 800-747-5348 or live chat at hagertyagent.com.
Membership by Hagerty Drivers Club (HDC). For additional information and a complete description of benefits, visit hagerty.com/corporate/legal. Roadside services provided by/thru Cross Country Motor Club except in AK, CA, HI, OR, WI & WY where services are provided by Cross Country Motor Club of California, Inc.
Hagerty Drivers Club, Hagerty Valuation Tools, Hagerty DriveShare, Hagerty Garage + Social & Hagerty are registered or common law trademarks of the Hagerty Group LLC, ©2022 The Hagerty Group, LLC. All Rights Reserved. The Hagerty Group, LLC is a wholly owned subsidiary of Hagerty, Inc.