Quoting Trends: Porsche

In the past, we’ve heard from agents that one of the things they struggle with is knowing what makes and models work best for a specialty policy through Hagerty. The Cars You Should Know list isn’t just a compilation of the cars we think are cool, it’s the cars we see come across our book of business most often (that also happen to be very cool, of course).

Approximately 7% of all Hagerty’s policy quotes in 2024 were for Porsche making it the third favorite make—according to Hagerty quote count—just behind Ford and Chevrolet. How are quotes for this beloved brand trending? Let’s dig in and see.

356 | At Hagerty, Porsche’s first model gets a lot of love from the older-than-Gen X crowd. Of all the 356 quotes in 2024, 65% of them were from enthusiasts born before 1964. Though the younger crowd may be getting on board—the share of quotes from Gen X and younger is up 10% from 2019. The average value of 356s quoted at Hagerty is $176,500, with the 1960-63 356 B being the most popular model.

911 Air-cooled | Air-cooled 911s are the 14th most popular enthusiast vehicle based on quote volume from 2024, with more than 10,000 quotes. Of those quotes, 54% were from Gen X and younger enthusiasts, which is up from 49% in 2019. And, in general, quote volume for air-cooled 911s has increased 21% in the past five years. The average quote value for air-cooled 911s is $110,700, making it a solid model to keep an eye for in your own book of business.

911 Water-cooled | Despite the initial slow acceptance from enthusiasts, water-cooled Porsche 911s have grown to become the 6th most-quoted model of enthusiast cars in 2024. The quote volume has more than doubled in the last five years and the average value is up to $135,500. The current generation (2020-present) is currently the most popular, a good reminder that Hagerty covers newer models too. Don’t let a modern collectible pass you by—your clients will thank you.

944 | Of all the Porsches we’re highlighting this month, the 944 is the most affordable and most popular with the younger crowd. In fact, 75% of quotes for 944s in 2024 were from Gen X and younger, and that share is up from 62% in 2019. The average quote value was $18,200, indicating again that this specific model is a good “entry-level” Porsche for younger enthusiasts.

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