Quoting Trends: Mercedes-Benz

In the past, we’ve heard from agents that one of the things they struggle with is knowing what makes and models work best for a specialty policy through Hagerty. The Cars You Should Know list isn’t just a compilation of the cars we think are cool, it’s the cars we see come across our book of business most often (that also happen to be very cool, of course).

Nearly 4% of all Hagerty’s policy quotes in 2024 were for a Mercedes-Benz, and for the five models featured here, 52% of those quotes were from Gen X and younger enthusiasts (people born after 1964). We know there’s a general trend of collector vehicles being owned by younger drivers—that seems especially true for Mercedes-Benz.

SL (Roadsters) | The SL is the 12th most popular enthusiast vehicle based on quote volume from 2024, with almost 11,000. Despite the 300SL often selling for $1 million+, the average quote value for all SLs is $46,000. Keep your eyes open for SLs coming across your desk—quote volume for the SL has increased by 57% in the past five years.

S-Class | With an average quote value of $16,500, the S-Class ranked 31st in quote volume in 2024. The 1980s S-Class (126-Series) is the most popular with a 58% share of quotes in 2024. The succeeding 1990s 140-Series cars have a 31% share, and the 1970s 116-Series has a 11% share. Nearly 61% of quotes were from Gen X and younger enthusiasts, which is up from 47% in 2019, (but the total quote volume is up only 15% in the same time frame).

E-Class | The E-class ranked 23rd in quote volume in 2024 with an average quote value of $14,900. The most popular generation E-Class is the 1976-85 123-Series with a 45% share of quotes in 2024. The second most popular is the 1987-95 124-Series with a 34% share. Its share of quotes from Gen X and younger enthusiasts in 2024 was just above average at 66%.

G-Wagon (Forgotten classic) | Quote volume for the G-Wagon as enthusiast vehicles are low, coming in at 43rd on our 2024 quote list. Partly because the SUV is commonly used as a daily-use vehicle, and because many are prohibitively expensive, the newer models are rarely insured with Hagerty. However, quote volume is up over 500% since 2019 and the average quote value in 2024 was $113,000.

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Mercedes-Benz Cars You Should Know

Vehicle valuation trends for select Mercedes-Benz models