Quoting Trends: BMW

BMW is a brand that doesn't really need any introduction. But if you want one, we've got you covered.

In the past, we’ve heard from agents that one of the things they struggle with is knowing what makes and models work best for a specialty policy through Hagerty. The Cars You Should Know list isn’t just a compilation of the cars we think are cool, it’s the cars we see come across our book of business most often (that also happen to be very cool, of course).

Approximately 4% of all Hagerty’s policy quotes in 2024 were for BMW and of the BMWs we’re highlighting here, 75% of the quotes came from Gen X and younger enthusiasts (people born after 1964). Let’s check out the models to learn more about who’s quoting what in the world of BMWs.

M5 | Perhaps reflecting its ability to serve as an everyday use car, the M5 ranked 41st for quoted vehicles in 2024 at Hagerty. With an 85% share of quotes from Gen X and younger enthusiasts, its demographics are a bit older than the M3 (next up) but much younger than the average 64% share. Which generations should you keep an eye out for? The 2000-03 E39 is the most popular with a 51% share of quotes from 2024. It is followed by the V-10 M5 of 2005-10 with a 28% share.

M3 | The M3 is the 20th most popular enthusiast vehicle based on quote volume from 2024, with more than 6,000 quotes. Of those quotes, 86% were from Gen X and younger enthusiasts, which is up from 77% in 2019. The overall quote volume is up, too—growing 87% in the past five years. The 2000s’ E46 M3 is the most popular with a 36% share of quotes in 2024.

3-Series | Continuing this trend of upward growth, quotes for the 3-Series have more than tripled since 2019, coming in at the 11th most-quoted model in 2024. At 78%, its Gen X and younger share trails that of the M3 and M5 but is still above average. The most popular generation is the 1984-93 (E30) with a 32% share of quotes in 2024.

Z3 | Like the rest of the models we’ve reviewed so far, the Z3 is on the upward trend for quote volume, more than doubling since 2019. It comes in at number 26, with 3,300 quotes in 2024 (49% of those from enthusiasts born after 1964). The average quote value is $15,800, which is likely due to the large number of 4-cylinder Z3s that were built in the early years of production.

Z8 | Breaking the trend in the BMW model overview, the Z8 is the least popular model covered here based on quote volume in 2024. However, what it lacks in quote numbers, it makes up for in value: The average quote value of the Z8 in 2024 was $212,100. Also breaking the trend, only 29% of quotes in 2024 for the Z8 were from Gen X or younger enthusiasts, likely due to the already high and rising value of this model.

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