Hagerty data shows us about 69 million car enthusiasts are out there today. Not surprisingly, a whopping 85% of them attend local car shows.
Finding and engaging with these enthusiasts takes less effort than you might think. In fact, here are three proven ways to prospect for new collector business at events throughout the year:
Not sure where to find a gathering? Visiting Hagerty Experiences is a good start. Leveraging social media is another way to find events closer to home.
If you’re interested in owners of a particular make, model, or segment, consider joining a car club or an online forum. Another pro-tip: do your research before popping in. For example, Porsche enthusiasts are very particular about the brand’s pronunciation (it’s Por-shuhh).
Brushing up on your collector car knowledge in advance gives you the best chance to make a solid first impression.
There’s nothing more fulfilling – and no better way to build a sales pipeline – than connecting with enthusiasts. Collector car lovers are more likely to own commercial businesses, boats, second homes, and other high-value assets that need additional specialty coverage.
Once you establish yourself as an expert, it’s much easier to move beyond the garage and protect other valuable assets. As we like to say, the garage is the front door to the rest of the home.
As your expert partner in all things automotive, Hagerty is here to help. Visit the Hagerty Agent Business Center to find resources on quoting, earning, and keeping collector vehicle insurance business. You can also call us at 800-747-5348 or live chat at hagertyagent.com.
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