Collector Car Market: 5 Ways to Win More Business

Insights from Brian Rabold, Vice President of Automotive Intelligence at Hagerty

The classic and collector vehicle market has been on quite a journey over the last six years – shifting from a sleepy pre-2019 pace, to a pandemic-fueled boom, to today’s more stable, predictable environment.

In the latest episode of The Accelerator podcast, Brian enlightens us on changes in the market, what’s driving them, and how agents can use market data to better serve clients.

Here are his top tips:

1. Review values annually

• Hagerty writes agreed value policies, what we call Guaranteed Value®.
• Login and use Hagerty Valuation Tools® on hagertyagent.com at least annually at renewal, to ensure coverage is accurate (happy clients and reduced E&O exposure).

2. Ask: “Tell me about your cars”

• Extra or “fun” cars are often an enthusiast's pride and joy.
• If they light up when you ask about their cars, that’s your cue for a Hagerty conversation.

3. Think beyond ‘classic’

• Today’s market includes ’80s–2000s performance cars, rare-spec trucks, and 1990s icons like the Mazda Miata.
• Many are undervalued or underinsured with the wrong carrier.

4. Watch the next generation

• Millennials and Gen Z are buying enthusiast vehicles - from vintage muscle to modern sports cars - driven by nostalgia, pop culture, and social media.
• The enthusiast car hobby isn't dying, it is only evolving as younger generations drive and collect cars that are meaningful to them.

5. Use Hagerty’s market expertise

• Leverage valuation tools, book and collection reviews, and the Hagerty Insider to stay ahead of trends and spark client conversations.

Bottom line: Classic and collector vehicles aren’t a niche – they’re everywhere. Ask the right questions, keep values current, and use Hagerty’s tools to turn those insights into growth.