Beyond the Policy: The Hagerty Automotive Ecosystem

Build stronger relationships, retain more clients, and grow your book of business. 

If you've written with Hagerty, you already know the product is strong, and you’re not alone – 93% of agents and brokers are confident Hagerty is the right choice for their clients.* But there's a bigger story beyond the policy that can help win and retain more business for your agency.  

“Hagerty gives me a way to offer them something that feels like it was actually built for them — not just another insurance policy.” 

— David Gonzales, Farmers Insurance Agent  

Hagerty isn't just an insurance company. It's an automotive enthusiast ecosystem built for people who love cars. And as an agent, that ecosystem is one of the most powerful tools you have to build relationships that last, differentiate yourself from the competition, and generate more business from the clients you already have. 

Here's how to use it. 

Your Enthusiast Clients Are Different, Treat Them That Way 

Enthusiast clients aren't shopping for the cheapest policy. They're passionate, financially invested in their hobby, and deeply loyal to the people and brands that understand them. 

That's your opportunity. When you show up as someone who gets the collector car world and not just someone selling a policy, you become the agent they call first, refer their friends to, and stay with for the long haul. 

However, most agents only touch their clients once a year at renewal. That's 11 months of silence. And in those 11 months, clients have no reason to think about you. 

Hagerty Drivers Club changes that. 

The Hagerty Ecosystem: More Than a Policy 

When your insurance client joins Drivers Club, they're not just getting coverage — they're joining a global community. Here's what's included: 

Hagerty Drivers Club (HDC) 

Annual HDC magazine subscription, car show invitations, access to Hagerty marketplace, emergency roadside assistance, and a community of fellow enthusiasts. Your client gets passion-fueling touchpoints from Hagerty every single month, but they think of you and your agency. 

Towing and roadside assistance through HDC also don't count as a claim, another quiet benefit that keeps your clients happy and your relationship clean. 

Buy/Sell 

Hagerty's valuation tools and marketplace give your clients the confidence to buy and sell collector vehicles at the right price. You won’t find this at your standard auto insurer. It's a resource that deepens their trust in both Hagerty and in you. 

Events & Auctions 

Hagerty is present at the events your clients already attend. Think Concours d'Elegance, collector auctions, rallies, and track days. When clients see Hagerty there, it reinforces that this is a brand that belongs to the hobby. 

“A conversation about a classic or collector car often turns into getting to know the client better, hearing the story behind the vehicle, and eventually having conversations about their other insurance needs. Those relationships are a big part of how I've built my business.”  

— David Gonzales, Farmers Insurance Agent 

This isn't just a value-add for your clients, it's good for your agency. A client who is connected to the Hagerty ecosystem is a client who stays, refers, and opens doors to broader household conversations. 

How to Start the Conversation 

You don't need to pitch the ecosystem. You just need to open the door. 

Step 1: Pull your Hagerty book of business 

Look for enthusiast customers that should be in a Hagerty policy and send them a quote. 

Step 2: Lead with curiosity 

Try asking: "Did you know Hagerty Drivers Club members get access to 24/7 roadside assistance, invites to automotive events, and discounts on car stuff from brands like Coker Tire, Griot’s Garage, WeatherTech and more? A lot of my clients don't even know that's part of what Hagerty offers." Let curiosity do the work. 

Step 3: Connect it to what they love 

Ask about their cars. Ask about the events they attend. Ask what they're looking to add to the collection. The conversation will lead itself. 

Step 4: Follow up with the full picture 

Once they’re in a Hagerty policy and enrolled in Drivers Club, Hagerty helps you keep them happy and engaged in their passion throughout the year — not just at renewal. 

The Bottom Line 

Your enthusiast clients don't just insure with Hagerty, they belong to something bigger. And as their agent, you're the person who connects them to it. 

That's a powerful position to be in. Use it. 

 *Based on agent survey results from the 2025 Hagerty agent & broker brand relationship survey