For insurance agents working across personal lines, it can be easy to assume that collector vehicles will come up in conversation naturally. But many collector vehicle owners don’t always think of their cars as "collector" vehicles or they assume their current policy is "good enough."
The reality? These drivers are often underinsured. That makes it even more important for agents to ask probing, open-ended questions to understand what the vehicles mean to the client, how they use the vehicles, and how they’d want a claim resolved.
Here are four questions that do just that. Each one is designed to build stronger client relationships and uncover opportunities to quote with Hagerty in the process.
1. “Can you tell me about your vehicles?”
This is your best opening move. It sounds simple, but it prompts the client to share more than just year-make-model. Many owners of collector or enthusiast vehicles will light up when invited to talk about their car’s backstory, condition, restoration journey, or why it’s special to them.
Why it works:
Pro tip: Listen for cues like seasonal use, custom upgrades, or sentimental value. These are all strong signals the car may be better protected on a Hagerty policy.
2. “What would your ideal claims experience look like?”
Clients don’t always know what a claims process could be until you invite them to imagine it.
Why it works:
What to listen for: A desire for quick turnaround, knowledgeable adjusters, parts sourcing support, or control over repair decisions. All of these are strengths of Hagerty’s enthusiast-first claims approach.
3. “Is it important to you that the claims adjuster working on your claim understands how to repair your specific collector car?”
This question narrows the focus to a key Hagerty differentiator: expertise.
Why it works:
When to ask it: When a client shows pride in their vehicle or mentions a past repair experience, this question adds value and deepens the conversation.
4. “Would keeping your vehicle after a total loss be important to you?”
It’s a question most clients have never been asked. But for many collector vehicle owners, the answer is a resounding yes.
Why it works:
Why it matters: Salvage retention allows clients to keep and rebuild their car, preserve its legacy, or retain parts. You can provide this optional coverage for your customers by adding the Cherished Salvage endorsement to new or existing policies.
Turn Conversations into Coverage
The right questions don’t just uncover vehicles, they help clients see what they truly value, and what they risk without the right protection.
By asking these four questions, you will:
Collector vehicles aren’t just weekend drivers. They’re prized investments, rolling stories, and sometimes even family heirlooms. As a partner with Hagerty, you can offer coverage that matches the level of care enthusiasts have for their special cars.
Want to quote a collector vehicle today? Log in to quote now.
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*Less any deductible. Guaranteed Value includes all taxes and fees unless prohibited by state law. Cost of 15% of the vehicle’s comprehensive and collision premiums (if applicable) and is subject to change.